• Technological Development, R&D,
• Services,
• Marketing and sales,
• HR,

Our approach is driven by personal and enterprise respect at wide. We believe in the richness of all individuals, and we think that the companies that work in a win-win way, and with an ethical attitude are the ones that are more likely to benefi from the ongoing revolution of social networks.

We consider « crowd sourcing » and « crowd innovation », co-financing and co-creation as means that will highlight new skills and knowledge on one side and as a way for companies and government structures to get access to unvaluable resources to contribute to their own development and sustainability facing the globalization of the economy.

Internet communities are modifying the world economy. Not only in terms of ease of communication but also in terms of ecommerce, online work, new products and services creation.

Social networks are also a mean to link people together and to promote values like personal recognition. People on the web are seeking for a recognition of the social identity he/she builds there. Financial rewards are not always their most important motivation to participate in projects. This is a way for companies to regain a direct access to their consumers and users in order to better understand their needs and identify possible improvement tracks.

The social web is a true behavioral revolution for the consumers. This paradigm is just beginning now but will more and more influence companies and organizations. They will be forced to accept a different way of implementing their R&D, marketing, IT, finacial and communication processes because of the social networks impact on these activities.

• Of course, Technological innovation, but also
• Relations between technology and existing know-how,
• Usage innovation,
• Innovative services and business models,

• Innovation is transversal, stemming from the intersection of knowledges, worlds and visions,
• Anyone can be a potential source of innovation,
• Innovation exists in most SMEs, but they generaly do not realize that,
• Innovation is expensive and risky but stay vital for companies,
• We must invent new ways to innovate and share risks and value.

Planetinnov wab created in February 2009 by Catherine Jean. Catherine owns a degree from ESSEC and is a member of the "Club des Jeunes Dirigeants". Originally, Planetinnov was an internet platform used to connect enterprises with needs related to innovation and potential individuals with corresponding skills.

To create awareness for our platfom we had to develop skills and techniques to identify and solicit targeted communities.

Moreover, our prospects asked us to broaden our offer into a global approach on how to solicit communities. So, we identify a number of tools and applications that were able to help us to automate the process in order to answer different needs.